Where to Sell Art Prints Online: A Strategic Exploration of Multiple Options
In the contemporary era, selling art prints online has become an immensely viable option for artists seeking a global audience. With the proliferation of digital platforms tailored to artists and collectors, there are numerous avenues to showcase and sell art prints online. However, selecting the most suitable platform is crucial in maximizing exposure and converting sales. Here are some strategic viewpoints on where to sell art prints online, along with a brief description of each platform’s advantages and disadvantages.
1. Art Stock Sites
- Etsybquette Art Prints, PrintSociety or GettyArtPrints: These platforms specialize in selling art prints and offer artists a ready-made market of art enthusiasts. The advantage of these platforms is their targeted audience and user-friendly interface for both buyers and sellers. However, competition is fierce, so it’s essential to have unique designs and good marketing strategies.
2. E-commerce Sites for Artists
- Artsy, SoArts or UrbanArtPrints: These e-commerce platforms cater specifically to artists and offer them a comprehensive solution for selling their art prints online. They provide tools for managing inventory, handling transactions, and marketing the artworks. While these platforms offer high visibility, they might have stringent entry requirements and a commission on sales.
3. Online Marketplaces
- Amazon, eBay or Shopify: These general online marketplaces provide an extensive customer base but are not exclusive to artists or art prints. Artists can create storefronts to showcase their work but might need to compete with other sellers offering similar products. These platforms are highly customizable and offer numerous marketing tools but might have higher fees or commissions.
4. Social Media Platforms
- Instagram, Facebook or Twitter: Social media platforms have become a popular avenue for artists to showcase their work and connect with potential buyers. Artists can create business profiles, engage with followers, and promote their art prints through posts and stories. While these platforms offer a wide reach, converting social media followers into buyers might require a robust marketing strategy and engagement with the community.
5. Art Boards & Commissions
- Behance, DeviantArt or ArtStation: These platforms are not direct sales channels but provide artists with a community to showcase their work and seek commissions or collaborations from businesses or individuals. While these platforms might not offer direct sales, they are great for building a reputation as an artist and establishing professional relationships that might lead to sales opportunities.
Remember that each platform has its strengthss and weaknesses. The best approach is to explore multiple platforms and find which one aligns best with your art style, goals, and preferences as an artist. Regularly evaluate your sales performance on each platform to determine if further optimization is needed in terms of marketing strategies or product pricing. Additionally, maintain a professional profile across all platforms, prioritize quality images of your art prints, engage with your audience, and strive to offer exceptional customer service to foster repeat sales and brand loyalty.
FAQs:
Q: What are some popular platforms for selling art prints online? A: Popular platforms for selling art prints online include Etsy, Artsy, Amazon, Instagram, Facebook, and many more listed in the article.
Q: What should I consider when choosing a platform to sell my art prints? A: When choosing a platform, consider your target audience, competition level, platform fees/commissions, marketing tools available, and your personal preferences as an artist.
Q: How can I maximize my sales on these platforms? A: To maximize sales, prioritize quality images of your art prints, engage with your audience through posts and stories on social media platforms, offer exceptional customer service, maintain a professional profile across all platforms, and consider using marketing strategies like discounts or promotions.